Minimalism Had a Good Run, But It’s Time to Bring the Drama
For the past decade, interiors have whispered. White walls. Beige throws. Scandinavian restraint. And hey, we loved the calm… until everything started to look the same. Now? We’re craving something juicier. Louder. Full of soul. Welcome to 2025, where bold is the new balanced and maximalism isn’t just a design choice—it’s a whole vibe.
“People are designing for joy now,” says Justina Blakeney, founder of The Jungalow and maximalist queen. “There’s a hunger for individuality, for rooms that reflect real people with real stories—not just Pinterest boards.”
And she’s right. Scroll through Instagram or step into a boutique hotel, and you’ll see it everywhere: emerald green walls, ruby velvet couches, layered vintage rugs, wallpaper that dares to be seen. It’s not about matching anymore—it’s about mixing with intention.
✦ Why Maximalism Now?
1. We’re Done With Playing Small (and So Are Our Walls)
After years of emotional and physical confinement (hello, lockdown life), people want to feel something when they walk into a room. “Color stimulates creativity, comfort, and connection,” says interior psychologist Sally Augustin, PhD. “When used well, bold hues can actually improve mood and foster a deeper sense of identity in your space.”
Translation: That mustard velvet armchair? It’s not just cute—it’s healing.
2. Personality > Perfection
Maximalism celebrates the stories behind your stuff. That flea market painting? Keep it. The travel souvenirs? Showcase them. It’s the anti-algorithm approach to design. Interior stylist Corey Damen Jenkins puts it perfectly: “It’s about curating, not cluttering. Each layer should have a purpose.”
So yes, maximalism is colorful and dramatic—but it’s also deeply personal.
3. Gen Z Said So (and the Algorithm Agrees)
TikTok and Instagram interiors are glowing up with pattern-on-pattern ensembles, mismatched gallery walls, and punchy palettes that scream confidence. Gen Z isn’t here for minimal beige boxes—they want rooms with attitude. Search trends like dopamine décor and cluttercore are skyrocketing, proving that more really is more (as long as it’s intentional).
✦ Maximalism Looks Different in Real Life—And That’s the Point
Before you panic and repaint your whole home in firetruck red, let’s get one thing straight: Maximalism doesn’t mean chaos. It means bold choices that feel like you.
- Try a power wall. Deep plum, cobalt blue, or marigold can create a dramatic anchor without overwhelming the space.
- Layer textures. Think: velvet, rattan, brass, chunky knits. Don’t be afraid to mix eras or vibes.
- Mix prints wisely. Florals with stripes? Leopard with toile? Yes—if they share at least one color or tone.
- Start with one “loud” piece. A patterned armchair, a neon sign, a statement light fixture. Build around it.
Interior designer Athena Calderone reminds us: “Design should delight and surprise. Maximalism done right doesn’t shout—it sings.”
✦ So… Is Beige Dead?
Not necessarily. Neutrals still have a place—as a backdrop. Think of them as your support act while bold colors headline the show. A deep charcoal wall makes your fuchsia artwork pop. A cream couch lets your multi-print pillows shine. It’s all about creating contrast and dimension.
✦ Final Thoughts: Your Home, Your Rules, Your Color Story
If your home doesn’t make you smile (or at least raise an eyebrow), what’s the point? 2025’s maximalism isn’t about excess for the sake of it—it’s about self-expression without apology. Whether that’s a jewel-toned bathroom or a living room with seven rugs layered like a boho lasagna, go for it.
Your space should be as dynamic and layered as you are. Loud? Maybe. But never boring.
